What is the deal with messianic Cheetos? Earlier today it was reported that a Houston couple found a Cheeto that looked like a praying Jesus, but this is just the latest find in a long string of similar sightings.
May 19, 2009 – The latest Cheesus find comes from a couple near Houston, Tx.
July 30, 2008 – A woman in Dallas, Texas found this Jesus Cheeto:
July 29th, 2008 – A woman in Montana found a Cheeto she thought looked like Jesus on the cross.
March 21, 2008 – A youth minister in Houston has kept a Christ-like Cheeto in his office for a couple of years before it got out. He even had it in a little display case in his office:
After todays Cheesus, one blogger asked why don’t Jews see things in their food. My take on the answer: it wouldn’t be kosher.
Enough Already. Get some Baked Lays.
What’s the big deal? Every time something like this happens,whether it’s a Potato Chip Jesus, a holy sand dune, or any number of other religious sightings in food,the news media goes crazy. These stories spread like wildfire across the news wires, the blogosphere, and even on primetime news. Why? I mean, it’s food. I seriously doubt that Frito Lay has a secret marketing plan to get free publicity out of this stunt. Trust me, they are not stuffing a Cheesus into every 100th bag of Cheetos.
Seriously, after a sighting of the Virgin Mary on a turtle’s belly, havent’ you had enough?

After you find a Cheesus, the real question you must ask yourself is:
What do you do with the crumbly cheesey crumbs on your fingers?
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There’s a term for it: paraeidola. The brain is always looking for recognizable shapes and images…it’s a bit like the old “connecting the dots” game.
But I suppose it fulfills a function. It can create or strengthen faith and that’s a good thing if not carried to extremes.